George The Tech’s Performer Friendly Podcast
George The Tech Interviews the Pro Audio, Voiceover, and Podcast Industry Influencers. George Whittam travels the country and interviews some of the best in audio. This is also the home of the entire catalogue of Voice Over Body Shop and East West Audio Body Shop episodes.
Episodes
Sunday Sep 14, 2014
EWABS Episode 156 September 8, 2014 VOICE 2014 Special
Sunday Sep 14, 2014
Sunday Sep 14, 2014
Show Log
Episode 156, September 8, 2014
Clips from Voice2014
0:01:52 They begin.
0:03:00 Dan outlines the show to come.
0:03:45 The Red Carpet Reception, the first night.
0:05:46 Dan with Diane Merritt and Jen Davis.
0:06:43 Dan with Julie Williams on VO ethics.
0:07:36 Bill Holmes and Dan.
0:07:59 Fred Melamed and Dan.
0:10:19 Dan with Beau Bridgland from the U.K.
0:11:15 Dan with Ed Asner.
0:11:55 End of this clip.
0:12:20 Dan tells an elevator story about Ed Asner and Pat Fraley.
0:14:09 Break.
0:15:30 They’re back.
0:16:36 The live EWABS show at Voice2014.
0:19:26 Scott Brick joins the show. He talks about his role at the conference and about current work.
0:27:20 Scott leaves, and Dan tells an embarrassing story.
0:28:45 Larry Davis comes on stage. He’s here to learn self direction and tells about his current work, including Morgan Freeman ADR. He’s also does Madden game voicing and gives some examples.
0:33:35 Larry does Morgan Freeman.
0:34:12 Break.
0:35:53 They’re back with a live audience! Dan walks into the audience.
0:37:02 Esther has a question—name change when Dan moves to the west coast.
0:37:46 A VO actor has a yeti, what can she do to step it up? Dan talks about keeping it simple.
0:39:10 George asks what problems she’s trying to solve? GAS—Gear Acquisition Syndrome: don’t succumb.
0:40:03 Steve asks about ISDN and SourceConnect. George says its inevitable. Dan thinks it will be dominoes.
0:41:42 Denise Chamberlain thanks Dan for helping with her microphone. She asks about the difference between a condenser and dynamic microphone. Dynamic mics are designed to be spoken to very close, a live performance and broadcast mic. Condenser mic hears more like the human ear. She thought an RE-20 dynamic mic would work for audiobook work, but it’s not working out. George comments.
0:45:22 Susan Bernard: when will EWABS cover ventilation? Dan addresses it. George talks about using a cooler and block of ice.
0:46:45 Susan thanks George and Dan for EWABS.
0:48:10 Dan says the real trick is not to panic.
0:48:42 Gerald asks about mics and boards. Dan replies. With a mono, single track voice, you don’t need a mixer. You don’t buy expensive equipment to get work, you work to get better equipment. George joins the discussion.
0:53:18 Walter Olsen: have you guys tested the Kaotica Eyeball. Dan gives his opinion. George discusses his testing of the Eyeball.
0:55:43 Dan introduces another guest, Rodney Saulsberry, who talks about the session he’s about to lead. He works a lot for Telemundo. Dan asks him what he likes about Voice2014.
0:59:04 Break
1:00:16 They’re back.
1:01:06 Voice Over Essentials’ Porta Booths.
1:04:45 Ella says hello.
1:05:00 George shows a few photos of Ella at Voice 2014.
1:05:48 The Garden Party (with music by Ricky Nelson).
1:06:20 Curt Byk, who helps organize the event.
1:07:10 Dan meets Rebecca Davis. And she does a promo!
1:09:32 Scott Boyer at the Garden Party and a mustache duality. Baritone test pattern.
1:10:24 Joe Loesch and they order a beer. The bartender recommends a rum and Coke with ice cream for George.
1:12:56 Break. VoiceOverXtra.
1:13:26 They’re back. The final package.
1:13:52 Dean Panaro, Abrams Talent Agent, is presented with a problem to discuss at a Voice2014 session.
1:16:48 Terrace Talk vendor area. Diana Birdsall, winner of the EWABS demo derby. She describes working with Chuck Duran to make the demos.
1:19:33 Jonathan Tilley, who is based in Germany. He talks about how he came to live in Germany and his League of List Builders program. http://leagueoflistbuilders.com/
1:21:55 The hypnotist.
1:23:17 Gibberish
1:23:52 Vendor visits: http://voxtees.biz/. Erica Garcia describes her business of providing VO accessories.
1:25:27 They’re back.
1:26:17 Next week: Fan Roundtable. Twenty-five can participate. Write to ewabshop@gmail.com to ask to join the show.
1:28:08 Donors thanked.
1:29:20 Like us on Facebook, follow us on Twitter @EWABS_show, and like the YouTube episodes. Check out the demo derby in Episode 151 https://www.youtube.com/watch?v=PmaRYhThdpg
1:30:00 There’s a podcast, so check that out.
1:30:25 Thanks to the staff. And sponsors: VoiceOverXtra, VoiceOver Essentials, and Edge Studio.
1:31:20 Thanks to wives and Edge Studio who is providing the bandwidth.
1:32:00 Voice2014 ALS Bucket Challenge.
1:34:22 End of show.
Sunday Sep 14, 2014
EWABS Episode 155 August 25, 2014 Social Media Roundtable
Sunday Sep 14, 2014
Sunday Sep 14, 2014
Show Log
Episode 155, August 25, 2014
Social Media Roundtable
0:01:49 They begin, both in the West.
0:02:36 Thanks to the sponsors, Harlan Hogan, VoiceOverXtra, and Edge Studios.
0:02:58 A new Edge Studio “mini site” will be unveiled at Voice2014.
0:03:20 Tonight’s show is all about social media.
0:03:56 John Lano in Minneapolis.
0:04:13 Trish Basanyi from New Jersey
0:04:40 Lisa Rice in Virginia
0:05:21 Jerry Reed from Update New York
0:06:03 Derek Chappell, Ottawa, Kansas
0:06:51 Dan asks Derek what he does on social media. He says “persistence” is key. External: clients; Internal: VO biz. He tries to be out there both ways to get business and keep up with trends.
0:08:05 For externals: 1) prospect for clients, 2) research clients, 3) share client’s online stuff. Internal: share everybody’s stuff, paying it forward.
0:09:34 Dan asks Trish to comment.
0:10:00 Trish says she has 17,000 followers on Twitter. She’s also on TweetDeck. It’s an app for Twitter to improve the interface. TweetDeck breaks the Twitter information into columns.
0:12:52 Dan asks Lisa what works for her. She didn’t like Facebook. She did social media originally for business. She loves Twitter because it’s a challenge to get your message into 140 characters. She has learned a lot from her VO contacts. For externals, she feels Twitter & Pinterest help with search engines.
0:16:00 Lisa uses her blog to show other sides of her personality and highlight her work. Her ranking: 1) Twitter, 2) Pinterest, 3) LinkedIn.
0:17:17 Lisa describes Pinterest. Pinterest allows you to create “bulletin boards” you “pin” articles to. It helps her organize what before were bookmarks.
0:19:42 Dan asks John what he does. He loves Twitter, too. It’s a giant conversation and you can see everything and jump in. In general, he sees social media as a giant party with different rooms, each with different rules and norms.
0:21:41 Dan asks Jerry what he does. He likes Twitter the best, but uses them all. With LinkedIn, people don’t disappear. He uses Twitter to call attention to what he does. He’s a photographer and uses them to promote himself indirectly.
0:23:23 When Jerry follows somebody on Twitter, he acknowledges when he’s “followed” back and sends a link to his demo.
0:24:10 Dan and George comment on the variety of perspectives.
0:24:30 Derek uses HootSuite to organize Twitter. He’ll also follow back and provide a link to more information. He’s started relationships with production companies in a more friendly way. He also has had VO friends refer him for jobs. It’s about fostering relationships.
0:27:34 Jerry talks about blogs. His blogs start with an audio version of him doing the blog via SoundCloud.
0:28:27 Lisa is pressed for time to even do a written blog. She tells the story of a client who wanted her to cast for a job she had. She used social media to search for people. She couldn’t find contact information on some people’s social media pages.
0:31:39 Break
0:33:37 They’re back.
0:34:30 Lisa says kids use Twitter for “open texting.”
0:35:21 George tells about a ringtone kids used that older people couldn’t hear.
0:36:00 George asks what has happened to Facebook to make it less attractive. Jerry comments that you have to pay for larger reach. Derek says Facebook is now the pay-to-play of social media.
0:37:20 Dan asks if buying “likes” is pointless. Discussion follows.
0:38:25 Derek puts something on his Facebook business page. And then he shares with his personal pages, which is free way to get his business page out there.
0:39:16 Jerry gets better reach when he puts a link as a comment instead of a post. Derek feels Facebook is secretive. Twitter is open and out there. George says features on Twitter come from users.
0:40:58 John says once Facebook tried to monetize everything, it turned into “click bate.”
0:41:37 Dan asks if social media actually generates work.
0:42:16 Trish uses TweetDeck https://tweetdeck.twitter.com/ to for things like “need female voice talent” and TweetDeck finds those words anytime they appear. Her biggest clients have come from Twitter five years ago.
0:43:52 Derek says you still have to do the searching for clients. He explains the client research he does. He’s created copy for potential clients and sent that to them as an audition based on his research. He was careful not to criticize existing client voicing.
0:47:09 Trish talks about HootSuite https://hootsuite.com/ and her many, many social media accounts.
0:49:33 John talks about Jab, Jab Right Hook about the languages each social media site uses. http://alturl.com/7osix
0:50:00 Lisa describes the differences between sites. She doesn’t like nonstop promotion on Twitter, for example. Don’t forget the human connection.
0:52:45 Break
0:53:59 They’re back after the Sponge Bob message.
0:54:20 Dan talks about the “time suck.”
0:55:07 How do you stop social media from being a “time suck”? Jerry gives his tips.
0:56:24 John likes BufferApp.com, for scheduling Tweets when most of your followers are on. He also likes http://www.tweriod.com/ for scheduling tweets.
0:57:52 Lisa talks about managing her social media time being a full time mom. Keep an eye on scheduled tweets when current events intercede and make them inappropriate. She has to be careful and disciplined to manage her work and time.
1:00:25 Dan asks Derek how he does it. He uses HootSuite to schedule blogs. If you find the right tools, you eliminate the time suck. He also uses timing for tweeting in other time zones in other parts of the world. Get it done and get out. He likes Twitter for current events.
1:02:39 George asks if anyone has used SocialOomph (https://www.socialoomph.com/)? George says it takes scheduling to another level. It can rotate through pre-loaded tweets.
1:03:34 Jerry asks “Can you tweet too much?” Derek says yes, especially if you’re self-promoting. He talks about Trish’s approach with Twitter with 30% business and 70% personal. He asks, why not share your humanity?
1:05:07 George talks about queueing up tips on SocialOomph.
1:06:15 Dan asks if that got him business.
1:06:50 Jerry says sharing good things you find is helpful to people.
1:07:25 John calls it “content marketing.” You feed content into the machine for your target audience.
1:08:12 Derek has built his social media “friends” that way. He then talks about a book called “Launch,” by Michael Stelzner http://alturl.com/w8jny and how sharing with others creates relationships.
1:09:28 Questions from the audience: Q: Personal Social Media vs. Dedicated VO Brands. How do you separate those or do you need to? A: Lisa doesn’t share info about her kids. She recycles her writings from time to time.
1:12:31 John restates the question: do you promote yourself on a personal page or a professional page? He talks about how personal our voice and brand are. So, on Twitter he combines it. On Facebook, he does have a business page mainly for his demos. And then he watches what he says on his Facebook personal page.
1:14:25 Jerry keeps things separate. George asks if you can automate dealing with “likes” on your personal page.
1:15:12 Derek says discretion is key.
1:16:22 Jerry keeps his timeline on Facebook clean. He deletes old posts.
1:16:49 Harlan Hogan break.
1:19:04 Back to questions. Q: Google Analytics and how do we quantify the return on investment?
1:19:34: Trish doesn’t. She explains.
1:21:03 Q: “The way to make money in social media is to make advocates. And I make advocates by….”
1:21:24 A: Derek tries to show clients that he knows what he’s doing.
1:22:16 Jerry is big fan of sharing the wealth and advocates for the people he does business with. Then they become return clients.
1:23:04 Lisa doesn’t use day-to-day Twitter for getting business. To her, being a good advocate for her customers is being reliable and have them come back to her.
1:24:12 Trish goes back to question about separate pages. She can’t imagine using Twitter for personal reasons! That’s what Facebook is for, in her view.
1:26:39 John says it’s relationship building, starting on social media.
1:27:10 Dan starts a lightning round for pet peeves on social media.
1:27:31 John: Blatant nonstop self promotion.
1:27:50 Trish—reposting the same thing over and over on Twitter. It doesn’t create interaction.
1:28:33 Lisa: constant self promotion on Twitter, especially in politics, and no communications because of scheduled tweets.
1:29:42 Jerry: negativity without something good to say in between.
1:30:02 Derek, 1) don’t beg for likes for no reason; 2) Blogs with no last name, no link; and 3) people who don’t post in groups, but only comment with negative comments and start a problem. Post something original every once in a while. Trish doesn’t like people who post but don’t comment.
1:30:59 George: humble braggers. “I just booked a job with…” It’s overdone. Post things more helpful to the community.
1:32:00 Dan says Derek’s #3 is his #1: people who want to participate in the Monty Python Argument Clinic (Yes I do; No you don’t) or incredibly passive aggressively throwing out bait.
1:32:48 Dan thanks the group.
1:33:42 Plug time: John follow him on Twitter and his blog (voiceovergenie.com/blog).
1:34:05 Trish: voiceovercafe.org where she and others have guests.
1:34:33 Lisa: lisaricevoice.com Follow her on Twitter. She follows back.
1:34:57 Jerry: JerryReed.com , Jerry’s Voice is the blog, and his brand “Warm Tone, Natural Finish,” which he just trademarked.
1:35:27 Derek thevoiceofyourbusiness.com/blog
1:36:50 Derek says we didn’t talk about YouTube at all as a platform. George suggests a show all about YouTube.
1:37:41 Break for VoiceOverXtra and Voice2014.
1:40:40 Whence came these two radiant celestial brothers clip.
1:40:55 They’re back.
1:41:11 Donors thanks especially for sustaining donations.
1:41:48 EWABS Clickers still for sale.
1:42:09 George talks about the clicker debate on the audiobook page on Facebook.
1:42:30 Future shows: dark next Monday.
1:43:12 Sept. 8-Voice2014 show will air.
1:43:23 Sept. 15: Fan Roundtable. Limit 25.
1:43:43 Like us on Facebook, Follow us on Twitter, and subscribe to the show on YouTube at https://www.youtube.com/user/ewabsshow Look at the earlier shows.
1:44:26 George says EWABS is now on Stitcher. http://www.stitcher.com/ The EWABS podcast feed is at http://ewabs.podbean.com/
1:45:03 Thanks to the sponsors: Harlan Hogan, VoiceOverXtra, Edge Studio.
1:45:30 Thanks to wives and Dan’s mom, and the staff. Kathy Curriden the show producer, Jack de Golia for show notes, Tim McKean for EWABS Essentials, and Lee Pinney for the podcast.
1:46:20 A new record for show length!
1:48:16 End of show
Tuesday Aug 19, 2014
EWABS Episode 154 August 18, 2014 with Connie Terwilliger
Tuesday Aug 19, 2014
Tuesday Aug 19, 2014
Episode 154, August 18, 2014
Guest: Connie Terwilliger (and her class at San Diego City College)
0:02:02 Dan and George appear. They do an intro and thank sponsors.
0:04:00 The George meets Dee Snider story.
0:05:33 Questions from the audience. Q: What’s the difference between peak and RMS
normalization? A: George discusses. There are two ways to measure levels in an audio file.
0:07:10 George puts an example from Twisted Wave up on screen.
0:09:38 Q: What do you think of this audio sample?
0:10:44 Listen the sample.
0:11:30 A: Levels peaked at only 12.
Dan said it sounded like he was in a tube. The sound in
the booth needs to be damped. Listen with sealed headphones to make sure edits are
seamless.
0:13:21 Q: Is radio/TV imagining different from VO? A: Dan says it is VO, but it’s a very
different, VERY competitive marketplace. Image and promo have a unique style.
0:16:09 Break
0:17:12 Spongebob promo.
0:17:25 They’re back.
0:18:12 Q: There’s been TMAX
1 headphone chatter. How can you read the specs to
compare? A: George says accurate specs are hard to get and don’t matter that much with
headphones. You have to try and return if not right for you. Check out
http://www.headphone.com/ and http://www.headphones.com/ headphone.com has a
comparison feature. Another place to look: http://www.gearslutz.com/board/
0:20:08 George reads reviews about headphones before deciding which to try out.
0:20:41 Dan talks about his use of headphones. You need a quiet room with good monitors
gives a more truetolife
rendition.
0:21:32 Q: Jimmy has just set up his personal studio. What can he use to hold his laptop?
George has a music stand at his website, http://vostudiotech.com/amazon/ for about $50.
0:23:25 Dan has a secondary monitor on the wall.
0:24:19 Tip of the Week: How to improve auditions technically.
0:25:26 Dan’s standard practices:
Record at the proper level
Record in mono, one track
Slates: don’t slate if they don’t want them, if they do, keep it simple.
Leadin
time: half a second.
Clean things up. Get rid of of clicks and pops
Processing: use a little compression, but keep it natural
Focus on being yourself.
0:27:35 Dan comments after the video.
0:28:50 Break
0:29:50 Whence came these two radiant celestial brothers—one from the east and one from
the west!
0:30:06 They’re back, with Connie Terwilliger and her class at San Diego City College.
0:30:53 Dan asks Connie for her view of the VO industry today.
0:31:40 Connie says everything and nothing has changed.
0:32:25 In the old days, Connie didn’t have to market. She’d “network” with lists her agent gave
her. After a break in her VO career, she reentered
the VO world. She set up her websites:
http://voiceovertalent.
com/ and http://corporatevideo.com/ back in the 90’s. She set up a studio
at home, with ISDN, and she had to learn the basics of editing. She doesn’t like negotiating. To
set a price you need to know the shelf life and eyeballs—how long and how many? What’s the
client’s budget? Serious marketing is part of the biz now. Even with agents it’s different.
0:37:20 She’s noticed in the last year that she’s doing more work at other people’s studios and
getting cast more off her demos again. It’s hard not auditioning what isn’t right for you.
0:38:42 Dan comments on the role of demos in getting cast. He’s noticed people finding your
demo online get work.
0:39:14 Connie talks about how internet searches can be targeted specifically, so you need to
have specific demos.
0:40:05 Connie talks about website optimization as part of the VO job. She goes on to describe
her class at SDCC.
0:42:38 Connie talks about her background, starting in college radio. She wrote PSA’s for the
station. She went on to grad school where she did TV and radio. After school, she moved to
San Diego and got a job in TV and did live staff announcing.
0:45:26 And now, as a talent, you’d have to negotiate for what to charge for this kind of work.
0:46:03 Dan shifts gears to ISDN. Connie discusses what ISDN is.
0:48:00 Connie’s ISDN cost is around $50 a month, but elsewhere, as much as $600 a month.
It’s going away. Copper is being replace with fiber.
0:48:34 George talks about his discussion with the developer of SourceConnect about how
there’s no direct replacement for ISDN. Still it’s difficult to have ISDN if you don’t have it already.
0:50:30 George says ISDN gear is for sale on eBay and the price is dropping.
0:51:49 Harlan Hogan time! http://voiceoveressentials.com/
0:55:02 Now it’s time for questions for Connie: Q: If you live and work in San Diego, how much
do LA clients insist that you go up there. A: She doesn’t have agents in L.A. for that reason. It’s
hard to get away and go up there. If you live in Orange County, you could pull it off if you’re not
working full time. The commute eats up too much time.
0:58:02 Q: What is the most mistake newcomers make? A: Not understanding their own voices
and where they fit in the continuum from notsogood
to great, to understand if they have the
potential to make money in the business. You have to be competitive.
0:59:57 Q: Who did your demo or did you do your own? A: She does her own these days.
Connie explains. She feels she’s hit a plateau with auditioning. She continues to get work from
repeat clients, but not from auditioning. She’s going to go to a coach for a tune up.
1:02:25 Connie describes the “long tail” to graph VO work. There’s a small area with lots of
dollars, a large area with smaller and smaller dollars. George describes how much content is
out there.
1:04:00 George poses the question: “Are there more working actors than work?”
1:05:10 Q: How many agents do you have and how much work do you get from them and do
you use paytoplay
sites? A: About eight send her regular work, and she has innumerable other
places where her demo is parked, but only occasional work from them. She doesn’t do
paytoplays
anymore. She’s on the site at Voice123, but no longer a member.
1:07:21 Connie discusses the paytoplay
world. You have to understand as a newbie that
you’re not right for everything thrown at you.
1:08:37 Connie says the key is LISTENING—to any voiceover.
George talks about the analogy
with music. Always listen, listen to other performers.
1:10:38 Q: Is there a virtual option for Connie’s class? A: No. Her class is 16 weeks long.
1:11:22 Q: What’s the most important thing to focus on with a script? A: Connie tends to read it
aloud to figure out demographics, check specs, and then she goes for it. You need to
understand what you’re selling and to who.
1:13:02 Q: Are there videos or book on your exercises at your websites? A: Most VO books
have a section on warmups. Connie talks about experimenting with tongue placement.
1:15:47 Break
1:16:28 They’re back after Larry Davis’ Morgan Freeman making water spot.
1:16:45 Q: What about cardioid mics? A: Most of us use a good cardioid condenser mics.
Shotgun mics are used, too. George uses an AT875R, which is a good starter mic. They reject
more background sound.
http://www.audiotechnica.
com/cms/wired_mics/cae8c23cfe000574/index.html A large
diaphragm mic will pick up more sound around. He says you can buy either or both for under
$200 each.
1:19:52 Q: How many who go into VO compared to how many make a living? A: After what you
know what the business is then you can tell. Don’t ask your mom or best friend how you’re
doing. You want a truly objective opinion.
1:21:50 Connie talks about the Edge Studio weekly contest. You can listen to everybody else’s
recordings, hear issues, and learn from that. http://www.edgestudio.com/scriptcontests
1:23:06 George adds that for $27 you can have a sample audio evaluated for performance and
technical issues. Edge also has scripts.
1:24:22 Dan and George talk about what they’ll be doing at Voice2014.
1:25:42 Thanks to donors. Become a recurring donor!
1:26:37 EWABS Clickers! Last chance to order before they go off to California.
http://www.ewabs.net/
1:27:14 EWABS Essentials—work in progress. See gems from past EWABS shows at the
YouTube channel.
https://www.youtube.com/watch?v=FSdw5Ry09A0&list=PLDHBaemlTK_T7XgGnPiTq9zcc7Yc
VuZH
1:27:59 Next week, Aug. 25: Social Media Roundtable, with social media savvy VO actors.
1:28:50 Labor Day: No show. On Sept. 8, the show recorded at Voice2014 will air.
1:29:42 Sept. 15, the Fan Roundtable.
1:30:03 Thanks to sponsors: Edge Studio, Harlan Hogan, VoiceOver Xtra. Like us on
Facebook, follow us on Twitter, subscribe and like the show on YouTube at
https://www.youtube.com/user/ewabsshow
1:31:16 Check out EWABS podcasts at iTunes and Stitcher.
1:31:51 Thanks to wives and families! And the staff: Kathy Curriden, producer; Anthony Getting
for the chat room; Jack de Golia, show logs; Tim McKean for EWABS Essentials, and Lee
Pinney for the podcasts.
1:33:56 End of show.
Tuesday Aug 19, 2014
EWABS Episode 153 August 11, 2014 with Dave Courvoisier
Tuesday Aug 19, 2014
Tuesday Aug 19, 2014
Episode 153, August 11, 2014
Guest: Dave Courvoisier
Dan and George both in the same place!
George compares mics
Questions answered. Send them to ewabshop@gmail.com
0:01:10 Opening video
0:01:52 There they are in Santa Monica together.
0:03:00 Dan learns how to drive and park in Southern California.
0:05:18 Questions from the audience
0:05:46 Q: I’m using Audacity. What steps should I do after I record? A: If you don’t know what something does, don’t use it. George talks about a long discussion thread about mastering with
Audacity. He talks about settings. Use each tool separately and then listen to understand what each piece is doing. Levelator is a onestop, draganddrop that does something to files. It’s one size fits all. All these tools need to be tweaked by someone who understands audio engineering.
0:10:14 George comments on the process. Dan adds that there are better programs, like Adobe Audition or SoundForge, or on Mac, Twisted Wave.
0:11:30 TwistedWave has had an update that allows easy installation of “stacks (sets of
processing steps).
0:12:15 Audacity is like your first bike. It gets you around town, but there are better bikes out there.
0:13:50 Just because it’s free doesn’t mean Audacity is the right tool.
0:14:06 Q: There’s a lot of talk about ISDN alternatives. What about AudioTX? A: George says
AudioTX’s issue now is price, it has a “hasp” that you need but can’t replace, and it’s Windows
only. AudioTX is complicated to use for ISDN.
0:16:09 George shows all the boxes of parts needed to make AudioTX work.
0:16:35 George asks Dan if he was ever able to get AudioTX work on ISDN. Dan says, “Never.”
0:18:19 George points out ISDN gear is getting cheaper as ISDN dies a slow death.
0:19:19 Break while Dan and George “breathe on each other.”
0:20:18 Celestial Brothers moment from Grand Budapest Hotel.
0:20:35 They’re back.
0:21:30 Whittam’s World on shotgun mics. (Ep. 31:
https://www.youtube.com/watch?v=qQ31DZBQg4)
0:28:59 Back to the guys. Discussion about shotgun mics follows. It’s not the equipment that
will get you the work.
0:30:40 They move on the the Scarlett 2i2. They recommended it once, but now there are
some quality issues popping up.
0:32:15 Price and reliability. Beware of bargain prices—QC may not be there.
0:33:00 Because they’re so cheap, buy two, to have a backup.
0:34:26 Break
0:35:55 SpongeBob!
0:36:18 They’re back with Courvo. He talks about his career on TV.
0:37:50 Dave describes his VO career and how he found the VO community so supportive.
0:39:42 Dave’s book, “More than Just a Voice,” is now out. The book pulls together the best of
his blogs over the last seven years. Dave discusses.
0:40:41 Where the title came from.
0:42:26 How is the book arranged? Dave describes the chapter organization.
0:44:29 George asks where he gets his inspiration for his blog.
0:47:00 Dave’s next book is on social media, but stuff happens so fast. He does print on
demand.
0:48:09 Q: Does report on tragic news stories get outweighed by positive stories? A: Dave talks
about how he builds emotional calluses.
0:49:55 Q: How truetolife
is Anchor Man? A: Dave describes real life work.
0:51:29 Dan asks about Dave’s station’s social media involvement.
0:52:35 Q: You’ve said it’s a challenge coming from one form of entertainment to another. A:
Dave talks about the “patterned speech” rut that he’s had to get coached past. He’s had to
“detune.”
0:54:14 Q: Do you prefer oncamera
or VO? A: After 30 years, TV pays the bills, but when the
time is right…
0:54:50 Q: What surprised you the most in VO and what was total BS? A: The surprise was
how giving the VO community is. As for BS—early on, he started gathering equipment and get
caught up in the “tech.” Dan calls it “severe acquisition syndrome.”
0:56:07 Q: Any tips on managing a full time while building a VO career? A: Dave has a site on
how to do this. Ask him to join. You have to find the balance. He’s up until 3 in the morning after
the 11 o’clock news to do VO work. He misses work during the day because of his day job.
0:57:21 Q: Do you sleep? A: I do, but not your hours, 311.
He automates his tweets and blog.
0:58:22 Q: How do you like the audiobook of your new book? A: Dave found it pretty easy. Fun.
Coming soon.
0:59:10 Q: What software to you use to automate your social media. A:
https://www.socialoomph.com/
1:01:06 Harlan Hogan sells books! http://voiceoveressentials.com/ (see career resources)
1:02:00 MixerFace coming soon. Good for iPhone, tablet, windows or mac:
http://voiceoveressentials.com/content/MixerFace.htm
1:04:09 Dan’s wife calls.
1:05:10 Harlan’s books.
1:05:53 Announcements. Thanks to donors, including monthly ones. To donate, go to
http://www.ewabs.net/ and click on the DONATE button, in the upper right.
1:07:29 EWABS Essentials:
https://www.youtube.com/results?search_query=EWABS+Essentials. Check it out! Small bites
of great info.
1:08:16 Next week: Connie Terwilliger on Aug. 18
1:08:26 Aug. 25: Social Media Roundtable.
1:09:18 Labor Day: no show.
1:10:01 They’ll air the show recorded at Voice2014. “Live to Drive.”
1:11:08 Thanks to sponsors, Harlan, VoiceOverXtra, and Edge Studio. Edge has new ways of
producing demos. The goal is to launch the new Edge website by Voice2014.
1:12:19 Acknowledgements to the wives and staff.
1:15:22 George shows his new keyboard from eBay.
1:16:45 They sign off.
1:16:57 VoiceOverXtra spot. http://www.voiceoverxtra.com/
1:17:31 Voice2014 spot. http://www.voice2014.com/
1:20:11 End of Show.
Monday Aug 04, 2014
EWABS Episode 152 July 28, 2014 with Rudy Gaskins
Monday Aug 04, 2014
Monday Aug 04, 2014
Show Log0:01:37 Opening video0:02:19 The show begins with a big radio sound!0:04:03 Hot weather in Southern California. He was in Las Vegas last week in 110+ heat. 0:04:49 Ventilation in a pre-fab booth and how to add it your recording space.0:05:40 You need to exchange the air. The first key after air circulation is having cool air to work with. 0:06:58 You may need to build a “muffler” to quiet air movement. You can buy them or build them yourself with online instructions.0:08:22 Another trick: make the distance the air has to travel a lot longer. Longer ductwork snaking around in the attic will quiet air movement.0:09:06 In a small closet, you may have to get creative with convective cooling. 0:10:30 You may have to install an A/C unit outside the house. 0:11:32 Dan tells his tale. He cut a hole in the ceiling of his closet and installed a “plenum.” 0:13:37 This is why a booth in a garage is a bad idea, since there’s little cool air out there. Also, “sound proofing” by making a booth air tight is unhealthy! The best a basement.0:15:34 Break0:16:40 Radiant celestial brothers clip. Name that movie (Grand Budapest Hotel).0:17:00 They’re back. 0:18:26 Q: What’s a good way to measure the “noise floor” of a personal studio. A: George—there is no industry standard. He’ll listen to a voice (between -6 and -3 dB) and room tone. He’ll then normalize to 0 dB. He then takes the room tone and analyzes the peak level for “noise.” He feels -55 dB is a good level.0:20:34 Dan joins in. Any noise below -55, -60, is much easier to remove with gating. Don’t use reduction; it destroys audio. Dan does a similar process. He also looks at the frequencies of the sounds in the lower end of volume. 0:22:46 George talks about noise gates. Q: Isn’t -50 kind of high? A: low frequency noise isn’t as loud. 0:23:56 Q: If through EQ you get to -60, should you take it down further? A: It’s not your problem if you’re not a producer. But if you’re going to process your auditions, downward expansion can be useful. George doesn’t use a compressor without a downward expander. 0:25:54 Q: How do you export stacks in TwistedWave? A: George describes that. In the Stacks window, you’ll see an option that says manage stacks. That will take you to a folder where you stacks are. Open the Stacks folder. See George’s video on importing stacks: https://www.youtube.com/watch?v=t0Wn9OZa6Xo0:28:23 Q: How do you change the settings in the effects stack? A: If you want, go ahead, just don’t change the original. Play back as you change the settings to see what they do. 0:30:50 If you have a question email ewabshop@gmail.com, write Question in the subject line. They also have a voicemail box at ewabs.net.0:31:56 Break0:33:46 They’re back with Rudy Gaskins.0:34:54 George asks Rudy how he picked his business location in NYC. 0:36:18 Dan asks Rudy to tell us about himself. He tells about his career. He got into sound engineering. He got his start recording sound effects for a Coppola film. He moved into directing and producing on NY TV. Then he went to ABC News doing promos and that got him into marketing. He then launched Push Creative. http://www.pushcreative.tv/ He met Joan Baker, a voice actor. http://joanbaker.tv/They married and that got him into voice work and spawned “That’s Voice Over.” http://thatsvoiceover.com/ which led to the Voice Arts Award.0:40:31 Dan notices an Emmy in the background. 0:41:50 Rudy won his Emmy for the 2000 Olympic Games with NBC Sports, writing and producing promos and athlete vignettes. 0:43:20 Dan asks about the Voice Arts Awards. Rudy explains “That’s Voice Over.” This yearly expo led to the awards. 0:46:12 Dan asks how many categories are in the Voice Arts Awards program. 0:46:58 A display of the categories appears on-screen.0:48:00 Dan asks how people submit for the awards. Rudy explains the process. It’s all online. http://sovas.org/home-vaa/ and https://www.facebook.com/VoiceArts.0:50:38 The nomination process doesn’t include sending in a demo. Submissions get reviewed by a group of jurors who put out nominations. This elevates how you feel about your work.0:52:15 Dan asks what the judging criteria are. Rudy says they’re explained online. Generally, they look at creativity, innovation, originality, and execution on the brand message. The judges are all professionals—agents, publishers, producers, voice actors—who know what’s effective.0:54:20 The web address, voicearts.org (redirects to http://sovas.org/home-vaa/). The event is on November 9. Submission deadline: August 24 (it’s been extended). There’s a cost to submit. See http://sovas.org/rules-eligibility/#entry-fee for details.0:55:37 Rudy explains how the fee helps support the quality of the award itself. The design includes a mic hanging upside down over a copy stand. 0:57:02 Sponsor time: Harlan Hogan http://voiceoveressentials.com/ He’s got everything you need except your voice!0:58:07 George praises Harlan’s return policy.1:00:30 Q: Do you have to be a member of SOVAS to participate in the award. 1:00:49 This leads to a pronunciation discussion SOVAHSSS? Nevah-duh? Neva-dah? 1:01:08 A: You don’t have to be a member, but members get discounts on several things.1:02:10 Q: Why do people have to pay to enter? A: Again, it has to do with making this non-profit work. You aren’t nominating yourself, you’re entering a field from which nominations will be chosen. 1:03:44 Rudy reviews the process. There’s a lot to be gained for your marketing effort. Get exposed to major producers without asking for a job. 1:06:37 Throughout the process, there’s buzz, win or not. 1:07:42 Awards are a line item in production company budgets. This is an unknown in the VO world, but well known in other areas.1:08:55 Q: Do all the submitters get heard? A: Yes, they listen to everything in order to select the nominees. Rudy explains what the jurors expect.1:10:25 Some jurors want to stay anonymous. 1:11:00 Dan asks how jurors are selected. Rudy explains.1:11:50 Q: How did you come up with this year’s Lifetime Achievement awardee, James Earl Jones. A: Rudy explains.1:13:44 Rudy observes that when the James Earl Jones choice hit Facebook, the feedback was all positive. 1:14:31 Q: What were your greatest challenges? A: He’s done a lot of things—launching the award show is the hardest thing he’s ever done.1:15:14 Q: Are the jurors names on the website? A: Some, soon, on Tuesday next week. Look for the “juror” button on the SOVAS website.1:16:05 Q: Where will entry stats be posted? A: They won’t list all entrants. Nominees will be listed.Note: During these few minutes, Dan replaces his malfunctioning microphone with a VO1-A from Harlan Hogan to fix the problem.1:16:47 Q: What do you think the awards will do for the VO industry? A: The award becomes a lightning rod for how we collaborate. You’ll list your producer, copy writer, and others, as in other industries. The pursuit of excellence doesn’t happen by itself.1:19:27 Q: How many nominees in each category? A: It depends on the quality of work in that category, maximum of five.1:21:38 Break with information on VoiceOver Xtra1:22:29 Hear now from Sponge Bob Squarepants.1:22:42 They’re back.1:22:53 Announcements, including a Dan freeze.1:23:28 Donor acknowledgements. 1:24:49 Clickers! Buy some today! Go to www.ewabs.net to order. 1:25:23 EWABS Essentials at the EWABS YouTube channel. https://www.youtube.com/watch?v=FSdw5Ry09A0&list=PLDHBaemlTK_T7X-gGnPiTq9zcc7YcVuZH1:26:20 Next week (August 4): no show!1:26:36 On August 11, Dave Courvoisier will be the guest. Dan and George will both be in Southern California. 1:27:12 August 18—a surprise guest!1:27:19 August 25—Social Media Roundtable!1:27:40 September 1—The show will be recorded at Voice2014 and aired on this date.1:28:11 Thanks to sponsors, Edge Studio, VoiceOverXtra, and VoiceOverEssentials. Click the LIKE button at YouTube!1:28:47 Thanks to the wives.1:29:08 Thanks to Kathy Curriden, Anthony Gettig, Jack de Golia, Tim McKean, and Lee Pinney. 1:30:30 End of show.
Thursday Jul 24, 2014
EWABS Episode 151 July 21, 2014 Demo Demo DERBY!
Thursday Jul 24, 2014
Thursday Jul 24, 2014
https://www.youtube.com/watch?v=PmaRYhThdpg
Show Log
Episode 151, July 21, 2014
Demo Demo Derby
Guests: Cliff Zellman and Uncle Roy Yokelson
0:00:00 Incomparable Promo (with echo SFX)
0:01:02 Intro Video
0:01:46 The opening, complete with monster truck voicers.
0:02:41 Ground Rules for the Demo Demo Derby. Tonight will be about technical quality.
0:03:15 Cliff tells about his work with demos.
0:03:46 Roy describes his work.
0:05:01 Cliff describes what the modern demo must be.
0:05:38 Dan describes tonight’s goal to look at production of the demo and audio quality.
0:06:49 First demo (audiobook).
0:08:29 Critique. They liked the performance. Roy thinks it needed more breaths and pacing was off. Recording quality good, though George said levels were low.
0:11:15 George on mastering. RMS was -25. It should be closer to -20dB. It appears almost raw.
0:13:19 Sponsor words.
0:14:46 Next demo. Commercial demo.
0:16:02 Discussion. Cliff wanted more variety. Roy wanted to see more range demonstrated.
0:17:35 Roy talks about sequencing of demos.
0:18:21 Cliff says a demo must be entertaining.
0:19:40 J.S. Gilbert commented that it wasn’t actual broadcast spots. Don’t break out with the nationals that you didn’t do unless you really pull it off.
0:21:00 Don’t try to fool the casting director.
0:22:45 Cliff comments on how he can hear a director push a talent.
0:23:40 George said it sounded flat.
0:24:10 Roy asked what a typical casting director listens to demos on.
0:25:10 Cliff says a demo is the same as an audition. Audio quality is 51% of his decision. Uncle Roy adds his thoughts on audio quality.
0:27:42 Break (includes SpongeBob Square Pants’ “drop”)
0:28:56 They’re back.
0:29:50 Roy emphasizes that the demo is a “pre audition.”
0:30:20 Next demo. Character demo.
0:31:25 Discussion. Cliff liked original and rule breaking nature of the demo.
0:35:20 Next demo. Another character demo.
0:36:30 Discussion. Cliff and Roy wanted more variety and greater entertainment value.
0:39:33 Next demo. Commercial demo.
0:40:05 Discussion. Short and sweet: Dan asks what’s the perfect length. Roy heard what he needed and then it was on to the next. Cliff wondered about the casting for spots in the demo. Miscast demos stick out more than any benefit.
0:42:10 Dan said, “You gotta wow ‘em right from the start.”
0:42:39 Chatroom question: What would you guys do to master a demo to make it sound better? Discussion follows.
0:44:27 Dan: “So in other words, if you don’t know what something does, don’t use it!” Knob twisting doesn’t work, Cliff says.
0:44:55 Cliff then says, “You can process whatever you want as long as I don’t hear it.” Discussion.
0:45:56 Q: What do we mean by “range”? Discussion follows. Roy says it’s the emotions.
0:47:44 Cliff describes a TV ad that struck him because it was so well voiced.
0:48:20 Roy says we don’t want to hear “the sell,” we want warmth to be the sell, the smile to be sell. It’s too obvious when someone tries to “sell.”
0:49:18 Another commercial demo.
0:50:30 Discussion. Roy asks about the demo’s length. He’s not sure anybody would get to the last two spots. He liked the beginning, heard the range, liked the production.
0:51:10 Cliff thought the demo didn’t know when to stop. It was 1:10. Discussion. The first 15 seconds were key to the demo’s success. Cliff liked that it sounded like the voice actor’s talent and not someone else.
0:53:48 Break
0:55:02 They’re back.
0:55:57 Another demo. Commercial demo.
0:56:57 Discussion. The character in the middle broke the flow. Otherwise he liked it. Roy liked the range the character voice in the middle, but thought it might distract a casting director who’d miss the next spot. You don’t want to surprise in that way. George thought it needed a little mastering.
0:59:29 Dan asks “Should you produce your own demo?” Dan plays a demo he worked on with Roy.
1:00:13 BEFORE: Dan’s demo, original version. His voice is overwhelmed by background sounds.
1:01:15 AFTER: Dan’s demo after Uncle Roy fixed it. Voice and music blends much better. Cliff says there were subtleties that came out in the repaired version that he didn’t hear in the first version. Roy says the direction and script were good, it just needed to be mixed better.
1:04:21 Q: How long does it take to a demo? A: 3 hours to 2 months. Cliff likes to work one hour at a time, take time off (days, week), do another, and so on. Roy says you won’t get that at a “demo factory.” Roy says Cliff produces whole spots that are “demo worthy” and then pick pieces from them.
1:06:38 Cliff answers question about how many different segments should you have? A: no answer, as long as it’s entertaining and not “same-y.”
1:07:48 Roy, each session is a highly concentrated coaching session. Just because a spot aired, he needs “killer” spots to work with for a demo.
1:09:09 Dan says it’s critical to work with someone you trust. And you need to be able to reproduce what’s in your demo in a job.
1:10:09 George talks about the educational program at Edge. They’re reworking it. They’ll have a three-tier rating system for talent.
1:11:56 Cliff uses talent’s audio from home.
1:12:50 Roy has a student who went through a demo factory and was told to read to time.
1:13:27 When Cliff sends out auditions, he makes it clear NOT to time to 30. He wants to hear interpretation, not rushing to read. Roy wants to hear the acting, hear the story.
1:14:20 Roy says, “Don’t be embarrassed.” If you’re not happy, get satisfaction from the source; if not, then contact him or Cliff.
1:15:05 Cliff asks Roy if he’s dealt with updating demos with one or two new pieces.
1:16:16 Segue to Harlan Hogan ad. Harlan has the stuff you need. http://voiceoveressentials.com/
1:19:49 Next demo. Commercial.
1:20:50 Discussion. Cliff didn’t think he’s featuring his money voice. The stuff at the front is well done, but the style was common. The higher register woke Cliff up. He wants more of that.
1:22:02 Roy suggests a re-sequence.
1:22:55 Q: Do all samples need a music bed and Q: How important is music? A: Dan says it’s everything.
1:23:55 Cliff echoes that thought. Old music will make your demo sound dated.
1:24:30 Cliff also likes to hear warm reads, without music.
1:25:30 Roy and Cliff talk about music for intros to narration demos.
1:26:58 Q: What should some expect to pay for a commercial demo? A: The better you are, the cheaper it is.
1:28:09 Roy: $500-$1500 depending on what’s required. Roy says to freshen, $500; a full blown, $1000; animation with a lot more sound design, $1500.
1:29:14 George asked them which demo stood out. Diana Birdsell was the consensus. Her demo was produced by Chuck Duran.
1:30:30 You can reach Roy at http://www.antlandproductions.com/ and Cliff at http://www.dallasvo.com/
1:31:50 Thanks to the wives and staff.
1:32:39 Rudy Gaskin will join us next week (July 28) to talk about the Voice Arts Awards. We’ll be “dark” (no show) on August 4. On August 11, Dave Courvoisier will be on.
1:33:58 All four sign off, thanks to sponsors including Edge Studios.
1:34:17 EWABS Chorus.
1:34:42 End of show.
Saturday Jul 19, 2014
EWABS Episode 150 with Bob Merkel of VoiceZam
Saturday Jul 19, 2014
Saturday Jul 19, 2014
https://www.youtube.com/watch?v=McXMVhkD1tI&list=UUbH1aq5ZyQsghyjEWfDgQNQ
Show Log
Episode 150, July 14, 2014
Guest: Bob Merkel from VoiceZam.
George will air a Whittam’s World on mic questions
And Dan will address the issue of audience participation.
0:01:16 Opening video.
0:01:57 Here they are.
0:03:20 Dan will be in L.A. for part of August.
0:04:00 Thanks to the sponsors, Edge Studio, Harlan Hogan and VoiceOverXtra.
0:05:00 Here we are at episode 150 since March 20, 2011. https://www.youtube.com/watch?v=m9KjlnreVIw Dan and George want to hear from folks about what they’d like to hear about on the show.
0:06:30 If you have an audio issue, send it in and watch the guys sort it out. “Troubled Audio of the Week,” or “What’s in the Specimen Cup This Week?”
0:08:20 George asks if there’s “breaking news” to report on each week.
0:10:20 In the old days, they used to live call-ins. Should they revive this?
0:11:19 Send in feedback about roundtables and other content.
0:12:07 Next week: the Demo Demo Derby! Dan and George will be joined by Uncle Roy and Clifford to review the technical quality of demo productions.
0:12:57 Send your ideas to ewabshop@gmail.com There will be a new “specimen cup” at http://www.ewabs.net/ where you can submit your audio for technical review on the show.
0:14:47 Break
0:15:52 They’re back.
0:16:19 Whittam’s World Episode 25, with answers to mic questions.
https://www.youtube.com/watch?v=rjA5FLPGRS4
0:26:29 End video. George discusses more mic issues and how troubleshooting works. He recommends a backup mic.
0:30:01 Break
0:31:37 They’re back. Dan talks about websites being essential to being a voice actor. He talks about VoiceZam and introduces VoiceZam’s creator Bob Merkel.
0:32:59 Dan asks how VoiceZam works. Bob explains. VoiceZam takes the traditional demo with multiple selections presented one at a time and breaks them into separate selections on a “player.” This can help a producer who is wading through demos and short on time. VoiceZam stacks all the selections so the listener can control what they listen to. The website: http://www.voicezam.com/public/mainpage.aspx The site includes an overview video and a sample demo. Bob demonstrates how VoiceZam works.
0:38:22 VoiceZam lets producers stay longer. Each segment could be longer than in the traditional format.
0:40:42 VoiceZam also includes contact information and social media links. VoiceZam also generates statistics on how your VoiceZam is used.
0:42:32 Bob describes his newest product, StraightShot. It’s a marketing tool that works with your emails. Bob shows how it works. You get buttons in your signature area of your email for your individual demo tracks. StraightShot takes you to the voice talent’s website.
0:51:58 George shows what the email looks like at his end. And we have problems with Flash.
0:53:40 Bob calls emails with VoiceZam “marketing missiles.”
0:54:12 Let’s look at the producer’s world.
0:55:30 And now some words about our sponsor, Harlan Hogan. Tell Harlan EWABS sent you!
0:57:34 Dan asks Bob about another new product, a WordPress plugin. Write him at bob.merkel@voicezam.com for a beta copy. It drops VoiceZam into your website.
0:59:09 Q: Any feedback from casting directors? A: Bob talks about “zamstistics”
0:59:40 Q: what’s your background? A: Bob gives the answer. He created VoiceZam out of frustration as a producer.
1:00:35 Q: Can VoiceZam be put on Facebook and LinkedIn? A: Yes, on a FB business page, so contact Bob to find out how.
1:01:04 Q: Will Zamstistics let you know WHO clicked on your demo links? A: It will show starting times for clicks and when a demo gets downloaded. Bob explains how you can use a tracking code to figure out who is doing the clicking.
1:02:36 Bob says there’s a revised version of Zamstistics coming soon.
1:02:55 Q: Can VoiceZam be used on Wix or Weebly sites? A: Yes. Bob discusses.
1:03:47 Dan asked about pricing. StraightShot is $2.95 a month which is on top of the standard VoiceZam price. There’s an EWABS premium, giving $5 off.
1:05:15 Bob gives overview of how VoiceZam responds to its customers.
1:06:13 Break
1:09:56 Dan and George are back.
1:10:36 Announcements: Thanks to donors! There’s a donate button on the ewabs.net page.
1:11:55 Clickers! Order your EWABS clickers! $5 on the EWABS homepage.
1:12:28 EWABS Essentials, a play list on the EWABS YouTube channel. https://www.youtube.com/user/ewabsshow.
1:13:44 Next week, the Demo Derby, with a technical review of demos. Hear what works and what doesn’t.
1:15:03 If you’d like your demo critiqued technically, send it to ewabshop@gmail.com.
1:15:19 On July 28, Rudy Gaskin will be on, talking about the Voice Acting Awards. Nominations for these awards are due July 31.
1:16:14 August 4, no show. On August 11, Dan and George will be together and the guest will be Dave Courvoisier, who will talk about his new book. During Voice2014, they will tape a show and air it in early September.
1:17:55 George thanks his dad for an “Angular Clock” from http://shop.wickeddevice.com/
1:18:40 Watch the second VU meter!
1:19:24 Thanks to sponsors.
1:19:54 Follow us on Facebook, @EWABS_show on Twitter. Like the videos on YouTube.
1:20:44 Thanks to the wives and the staff.
1:22:46 End of show.
Saturday Jul 19, 2014
EWABS Episode 149 Summer 2014 Fan Hangout
Saturday Jul 19, 2014
Saturday Jul 19, 2014
https://www.youtube.com/watch?v=hxfy8oHtxXk&list=UUbH1aq5ZyQsghyjEWfDgQNQ
Show Log
Episode 149, July 7, 2014
Summer 2014 Fan Hangout using http://zoom.us/
0:00:58 Show opening followed by black screen.
0:02:12 Dan (with a bird on his shoulder) and George begin.
0:04:13 Going around the Horn:
Amy Snively, L.A., Calif. http://www.amysnively.com/
Anthony Gettig, Laurium, Michigan. http://www.gettig.net/
Conrad the Bird (with Dan Lenard) in Buffalo, N.Y.
Steve Tardio, NYC to be. http://www.stevetardio.com/
Dave Smith, Henderson, NV. https://www.facebook.com/VegasVOguy
Diana Birdsell, Huntington Beach, Calif. https://www.facebook.com/diana.p.birdsall?fref=ts&ref=br_tf
Edward Waldorf, Spanish Fort, Alabama. https://www.facebook.com/ewaldorph?fref=ts
J.S. Gilbert, South San Francisco, Calif. http://jsgilbert.com/
Bill Lord, Alexandria, Va. http://www.nothingrhymeswithorange.us/
Scott Chambers, Birmingham, Ala. http://www.scottchambersvo.com/
Shelley Avellino, Albuquerque, N.M. http://www.shelleyavellino.com/
Steven Gonzales, Baton Rouge, La. http://stevengonzalesvo.com/
Ted Mcaleer, Sevilla, Spain. http://www.voiceoveruniverse.com/profile/TedMcaleer
Larry Hudson, L.A., Calif. http://www.larryhudsonvo.com/
Andy Coffman, http://www.topvoiceover.com/
Jerry Reed, Syracuse, N.Y. http://jerryreed.com/
0:14:15 The “Brady Bunch” view
0:14:47 Break
0:16:06 They’re ALL back.
Welcome to Lee Pinney, Costa Mesa, Calif. https://www.linkedin.com/pub/lee-pinney/9/892/603
0:17:19 Amy Snively makes an announcement. EWABS fans can get $25 off registration. The code is EWABS. You’ll get an additional code to promote FaffCamp to your associates. They’ll get $25 their registrations and you’ll get $25 off for each person you sign up, up to $350 off. Go to http://faffcamp.com/ Amy explains FaffCamp. There are two tracks, “starting smart” and “working pro.” The agenda is set before the event, so presentations can get honed; planned but not canned. Registration goes from $375 to $449 on July 12. You can take up to six months to pay.
0:26:43 Larry Hudson asks a question: He’s set up and working, but doesn’t have a pre-amp. What’s the difference if you spend $400-500 on a pre-amp.
0:27:27 George has clients who do just fine without a pre-amp and just plugging into a Mackey board http://www.mackie.com/products/digital_recording/index.html. That’s all you need if you’re doing all your processing. Things get more interesting if you’re using ISDN. It comes down to subtle differences.
0:28:50 J.S. comments. Now there are more products on the market that work well. For gaming, where audio gets heavily processed, there’s a huge difference when you use a high-end pre-amp for when the audio starts to have issues. Game voicers use high-end gear. You can also shorten a file without getting artifact-ing at a higher level. For the average or above-average, it may not come into to play.
0:32:02 J.S. has expensive gear because he can and he likes using it.
0:32:16 Dan comments that if you don’t know what something does, you probably don’t need it. Dan uses a pre-amp for the EWABS show, but for recording, he doesn’t for the sake of keeping the audio chain simpler. Most people can’t tell the difference.
0:34:30 Ted says “you want it warm.” It often means tubes. What makes the warm audio warm?
0:35:14 The Warm Audio brand gets discussed. http://www.warmaudio.com/ George talks about ribbon mics. Transformers add “warmth.”
0:36:10 Steve uses the Apogee mic. He wants tips for auditioning in hotel rooms. Dan says grab the quilt, go into the closet and cover yourself.
0:37:40 J.S. says to put all your clothes into the closet, use the suitcase as a table.
0:38:19 George says it’s all about “damping” and reverberation issues. Use the luggage rack and put it on the room desk.
0:39:15 Scott talks about the “Eyeball.” He uses it with the VO 1A mic.
0:39:55 Debbie Irwin, NYC, joined the group. http://www.debbieirwin.com/index.htm
0:40:30 Shelley asks about agents sending different formats, some long, some short.
0:41:20 Debbie says in her experience if it comes from an agent, they want the entire thing recorded.
0:42:05 Larry comments. If it’s exceedingly long, he’ll ask the agent. He’ll mix up the paragraphs and not read from the top. He’ll read 1-2-3 as 2-3-1.
0:43:12 J.S. has a different experience. He did the whole thing and they did a “lift-off” of it. They just used the audition rather than recording the piece yet again. He feels that if you need a watermark, you shouldn’t work for that company. There are lots of reasons why he’d want to hear the whole thing.
0:45:57 Break
0:50:02 They’re backbackback.
0:50:47 Diana Birdsell has gotten comments from clients who say her audio sounds “overprocessed.” She uses TwistedWave, normalizes to -3, declicks, and runs an effects stack. George responds. He says it’s a good sign that they know what they’re doing and bothered to tell her. It sounds too compressed. George she could go in an uncheck the Limiter. And if it’s still a problem, uncheck the Dynamics Processor.
0:53:10 George appreciates the feedback, it’s important for him to hear when the stacks don’t work as intended.
0:54:51 Dan says everybody is different and hearing it differently. The whole point of the stack is to make it better to sound good in a crappy setting.
0:55:31 Diana is new to the 416. She’s gotten a random echo happening. Dan and George both think the Declicker is creating the problem. But she hears the issue before she processes. They invite her to drop a sample in Dan’s “specimen cup” at http://www.homevoiceoverstudio.com/, about halfway down the page.
0:56:57 Larry asks what she’s wearing. He points out his 416 picks up fabric movement.
0:57:49 Susan joins. No camera. She wonders about backups and storage. Where should she get backup gear? Dan talks about hard drives and the cloud, having 2-3 copies.
1:00:08 Anthony is a huge believer in Dept. of Redundancy Dept. He likes CrashPlan, DropBox, Carbonite, or Box.com. His wireless router died and he bought a NetGear N600, which has a USB port. You can plug a drive into it to create a home network.
1:01:50 George says there are some issues, but a Mac Airport Extreme has a port, too. You can backup at a friend’s house.
1:02:54 Steve Gonzalez uses SSD’s, solid state discs. He works off of them as they’re quicker. George says they’re expensive per gigabyte. You buy them for performance (speed) and use hard drives for off-line storage. George has all his stuff in the cloud.
1:05:05 J.S. Everyone should consider using one as a “boot drive.” He recounts his backup gear.
1:07:11 Jerry describes his backup setup. George says his system needs discipline.
1:08:23 J.S. says you can use your own FTP. Dan says the bottom line is back up in several places.
1:09:29 Break
1:10:31 They’re back. And they talk about Harlan Hogan’s http://voiceoveressentials.com/ Harlan knows VO. “He’s been doing longer than all of our combined ages,” Dan said.
1:13:20 Thanks to Edge Studio, http://www.edgestudio.com/. The 4th weekend in August, there’s a Poker Classic to raise money for the LaFontaine lab.
1:14:17 Shelley asks if anyone from Edge is going to FaffCon? George thought David, the owner is going.
1:15:58 Walt gets harassed. Dan asks him to talk about his Studio Suit. He has it strung like curtains. He rolls them out when he needs them. And they’re all angled, there’s no parallel surfaces.
1:18:20 Gray in Asia asked about difference between a mixer and an interface. George explains they’re apples and oranges. In most cases, a mixer is useful for VO unless you’re re-routing audio. Some mixers have interfaces built in.
1:22:14 Around the Horn for plugs
1:22:27 Anthony: http://www.myaudioeditor.com/
1:23:05 Dave Smith. The iPad Air vs Mini? George: it comes down to how many pixels on the screen.
1:24:10 Debbie Irwin.
1:24:29 Edward. No plugs, his website is under construction.
1:25:12 J.S. Faux Vegas.
1:25:40 Larry: in Sept. he’s doing a webinar with John Florian for new VO’s. He’s got some Audacity training planned, too. Click on VO Heaven tab at his website for more.
1:26:26 Scott plugged his site.
1:26:37 Shelley: She’s been doing a large, interactive website. “Tales of Gigi” for a client in Bulgaria. http://www.taleswithgigi.com/
1:27:26 Steve Gonzalez: StevenGonzalesVO.com
1:27:49 Steve Tardio—now has an extra blanket from housekeeping. He’s just finished another kid’s science book, called “Alien in My Pocket.”
1:28:52 Dan: if you get a chance to see the documentary he narrates: “J Street Challenge.” http://thejstreetchallenge.com/
1:29:43 Thanks to donors! Use the donation link at EWABS.com. Clickers! Get your clickers!
1:30:33 Congratulations to Rebecca Davis again for getting the Don LaFontaine Spirit Award.
1:30:50 EWABS Essentials are growing at the YouTube Channel. (www.youtube.com/ewabsshow)
1:31:25 Bob Merkel from VoiceZam will be next week’s guest. The program has been updated!
1:31:40 Thanks to wives and staff.
1:32:15 Thanks to zoom.us.
1:32:30 Thanks to Kathy Curriden and the volunteer staff.
1:33:25 Ella joins the group.
1:33:34 Sign off by the whole group.
1:34:13 End of show.
Sunday Jul 06, 2014
EWABS Episode 148 with John Melley
Sunday Jul 06, 2014
Sunday Jul 06, 2014
Episode 148, June 30, 2014
John Melley on Marketing VO
George on noise reduction on the mic side
Dan will talk about normalization
0:00:44 Show opens
0:02:26 What is wrong with this picture? You CAN snowmobile the beaches of Puerto Rico.
0:04:13 Microphone choice affects exterior noise. George discusses.
Band-aids are common, but if you can eliminate the noise from the source. Use a mic that rejects noise. Mics not good at this: omni-directional mics.
0:05:32 Cardioid mics are the most common VO mic tend to pick more of what’s in front. Supercardioids and hypercardioids tend to have a more limited pickup pattern and will pick up less noise.
0:06:37 Shotgun mics are the first that come to mind that do reject background noise, but they’re not miracle solutions. They pick up a “node” of what’s behind the mic.
0:07:26 These mics are more sensitive, that means more sensitive to noise in their pickup patterns. So, positioning these mics is key.
0:07:56 George shows dead zone for his AT-875R shotgun mic. http://www.amazon.com/Audio-Technica-AT875R-Short-Shotgun-Microphone/dp/B000BQ79W0
He goes on to say it’s one of the most affordable shotgun mics around $150.
0:08:39 Dan’s mic is the CAD-E100S. It looks like a typical cardioid. It’s a super-cardioid that reflects the style of a shotgun mic. See sample at http://alturl.com/6xq26
0:09:36 If you have severe noise issues, then you can lean toward a dyanmic mic, Shure SM7B for example. See sample at http://www.fullcompass.com/product/270444.html?gclid=COihtKqnpL8CFQGmaQodWU4A_g
0:10:12 This mic is designed to be used very close.
0:10:35 Another way to solve the issue is to use a ribbon mic and using it sideways and speaking over the top of it. This is just a way to “think outside the box.”
0:12:46 Dan joins the conversation.
0:14:16 Break
0:15:46 Question from Shelley Avellino: what mic would you get, George? He has never gravitated to the most expensive mics. He loves his AT-875R.
0:17:06 George asks Dan what his “if money was no object” mic would be. Dan has them all already!
0:18:42 Happy Canada Day!
0:18:56 Tip of the Week on Normalization (video). Dan’s tip is to normalize after processing and to record as loud as you can without overmodulating.
0:24:26 George’s approach is to normalize first, doing the processing, and then normalize again.
0:24:56 George says it’s really a volume control. It’s good for minor adjustments. HJe also asks about the role RMS normalization is playings See his Whittam’s World (episode 34) about LUFs. https://www.youtube.com/watch?v=-tYNR1hjCio We could see an average RMS normalizing instead of peak normalizing. Be careful with RMS, stick with peak normalizing.
0:27:46 Break
0:29:10 They’re back with John Melley from Boston.
0:29:55 John tells the story how he got into voice-over. He quoted Woody Allen: 80 percent of success is showing up.
0:32:33 John’s tack on VO marketing.
0:33:27 Are you a commodity? What do you offer?
0:34:26 How can I get clients come to me? How to be the only guy in the room?
0:35:20 Dan asks how John does this. John talks about using your own story.
0:36:16 Part of cutting through the clutter is standing out with your product. Right Angle Marketing. Create a product that interests people at various conferences. For example, he was noticing a lot of work from dentists. How can he work with dentists? He went to a dental conference, set up a booth, and he was the only VO actor in the room.
0:39:26 Dan asks what kind of product was it. It’s an infomercial. John explains.
0:41:16 How do you find these niches? Use your own personal story as a marketing tool. He’ll send his story to prospective clients. It also triggers memories of things you’ve done that you have expertise in.
0:42:14 How can I make money now and raise my rates later? Create a product in an area you already have expertise in. Later you can refer to your body of work and charge a higher price.
0:43:46 Dan points out this creates products you can get paid for over and over.
0:44:16 There’s nobody in this business who didn’t do something else.
0:45:16 Dan asked John about sending out cards, referring to the EWABS marketing roundtable a few weeks ago. John said Thanksgiving is a good time since no one is doing it then.
0:46:31 Dan asks John about his webinar at VoiceOverXtra. It’s on July 9. http://archive.constantcontact.com/fs110/1102478472127/archive/1117689104469.html
John will go through the math of the business so you can really make money.
0:49:05 Harlan Hogan promotional message. Dan shows the HH headphones. You’ll hear yourself as you exist. They’re built to last. http://voiceoveressentials.com/content/vo-headphone.htm When you buy there, tell them EWABS sent you!
0:51:35 Questions from the chat room:
Q: where did you go to college; A: UM Amherst. He enjoyed it, but found no closure in political science.
0:53:16 Dan asks about John’s podcast. It’s at voiceovermarketingpodcast.com
0:54:20 Q: Yes, where there’s no competition in VO? A: the key thing is finding an audience you know about. John talks about finding your own niche. Once you have a product it should continue to work for you.
0:55:31 George talks about his wife’s experience in photography and finding a niche in that, which turned out to be men in yoga.
0:56:29 John says “Riches in niches.”
0:56:56 Q: do you see a move to USB flash drives? A: John sees mp3 but if you can package things in an interesting way, they’ll open it.
0:58:12 John knows a guy who was mailing his promotional material in a bank bag.
0:58:46 Marketing can be fun, tapping into your creativity.
0:59:28 Q: Does John sell his product online as well as at conventions? A: Yes, and he also uses endorsed mailings. He explains. It’s all about the audience.
1:01:11 George asks about bobblehead dolls. Laughs followed by a discussion. He talked about Dan Kennedy who has a series of books called “No BS Marketing.” One sample: http://alturl.com/8x7m8
1:03:46 If you do have a list, do mail all at once. You should test the list and see if it’s working. Crickets? You miss and then try again.
1:04:26 Q: Your blog interviews are too short? A: He’s respectful of his guests’ time.
1:06:04 Q: Do you market just marketing services or VO coaching? A: He does some with usually local talent in person.
1:06:59 Q: How do you find the right person to contact? A: John tries to network authentically. Connect with folks naturally.
1:08:42 Q: Besides your thank-you cards what else do you use? A: Printed, hardcopy newsletter. He gets comments and work from doing that. He had Jim Palmer, a newsletter guru on his podcast. Palmer gave data comparing newsletters and email reading rates. Write about yourself, what’s going on in your world. People get caught up in characters and stories. Newsletters keeps you in front of people.
1:11:36 John loves podcasts. He uses his commute to listen. There’s a podcast by Mark Melkoff called the Carson Podcast. http://carsonpodcast.com/ On this one you hear about how standup comics prepared to get on The Tonight Show. It’s great marketing training.
1:15:09 Break. Voice 2014 featured.
1:18:17 They’re back.
1:19:09 Announcements
Thanks to the donors.
Clickers
1:21:16 Congrats to Rebekah Davis who was given the Don LaFontaine Spirit Award.
See https://plus.google.com/+GeorgeWhittam/posts/ZiaiW6P8cKM
1:22:56 EWABS Essentials is growing!
1:23:46 Next week, a fan hangout. Email ewabshop@gmail.com to get the link.
1:25:17 Thanks to sponsors, Harlan Hoga and Edge Studio. Email production@edgedtudio.com Tell them George Whittam sent you.
1:26:36 Thanks to the staff and wives.
1:27:16 George shaves.
1:28:08 End of show.
Wednesday Jun 18, 2014
EWABS Episode 147, June 16, 2014 First EVER VO Marketing Roundtable
Wednesday Jun 18, 2014
Wednesday Jun 18, 2014
First EVER VO Marketing Roundtable
0:00:00 Intro starts.
0:01:56 Dan does the introductions. Ann Ganguzza from Irvine, Calif.; Debbie Grattan and Paul Rarick, from Michigan; Doug Turkel from Miami, Fla.; John Melley from New Jersey: Kelley Buttrick from Atlanta.
0:04:19 Tonight’s about VO marketing. Dan asks how marketing has changed in the last decade.
0:04:51 Ann says her use of online marketing has increased. The internet has let her see others market and develop her own plan. Her background is in technology.
0:05:49 Debbie and Paul reply. When she began, other people did the technical stuff. Now she and Paul where all the hats. Having a partner allows him to market and her to do voice work. Often if you’re by yourself, you exhaust yourself.
0:07:17 Paul does the crap Debbie doesn’t want to do. They didn’t do much marketing for a long time and then when there was a big rush of VO talent into the business, they began.
0:08:07 Dan turns to Doug. Doug need to differentiate himself. He’s got an everyman voice, not the deep booming sound. He evolved to the “un-nouncer” describing what he sounds like that he’s been able to use for different situations.
0:10:02 Kelley has a journalism/public relations background. Her marketing is very research and relationship oriented, on a very individual basis.
0:11:02 George, caught mouth breathing, gets asked about how he markets. His challenge is that when he does his job well, he won’t hear from his clients again! He speaks to 5 to 10 new people per week. That’s why he joined Edge Studio to get support for marketing.
0:13:42 Dan asks what types of marketing are available.
0:14:06 Debbie said her approach is “if you build it they will come,” at her website and then work on the SEO. She uses keywords, YouTube, and a blog. She doesn’t like cold-calling. She prefers feeling good about what you’re doing. There are people who love cold calling. Find whats a good fit for you. You could spend all your time marketing and have no time for work.
0:18:02 Debbie tries to be very responsive to potential clients.
0:18:32 Anne weighs in. She schedules Twitter tweets. She wants to “drive the traffic” from social media to your website. She tries to engage and interact on social media so people get to know her. It takes time.
0:19:56 Dan asks Doug if he thinks it’s essential to drive people to your website for demos or is it something else? Answer: It depends. The market you’re going after might expect to hear from you in different ways. Most will still come from your website. It should build trust with your clients before they ever work with you. He has a lot of nice things clients have said on his site. You either sound like what a client wants or you don’t but your site will reinforce you.
0:22:32 Kelley has people who work on her SEO for her. She says the first thing she does is find out about a client. She finds people who might hire her and then researches them in detail. She’ll then send a “warm” email with her talking about the client before she talks about what she can do.
0:24:24 Kelley talks about “thoughtful appreciation.” What can she do for someone who does something helpful. She has sent items that people like and want as thank-you gifts.
0:25:22 Dan asks who does their websites. Anne does her own, Paul has done Debbie’s but also gotten outside help. Doug urges people to take pay-to-play sites off their websites. Why direct clients to those sites?
0:26:57 George describes his experience with websites.
0:28:32 Dan uses others to make his sites, but he wants to be able to change and update, to have control.
0:29:22 The group chimes in about the issue of not having website control. George says make sure you have a site you can manage.
0:30:09 Kelley writes her own content. She has an SEO plan. She wants the site to read well, and the SEO wants it to say things a certain way.
0:31:40 Thanks to our sponsors! Harlan Hogan at VoiceOverEssentials, VoiceOverXtra, and Edge Studio.
0:33:22 Dan moves the conversation to BRANDING.
0:34:12 Doug says it depends—that Dan’s mustache is memorable, for example. Doug took a stack of scripts he’d been hired for. He compiled the specs into one document. He looked for the common feature—everyday guy, not an announcer, and so on, stood out. That led to “un-nouncer.” Your booked jobs will give you a peek into your clients’ minds. What they think of you is more important than what you think of yourself.
0:36:47 Doug says another possibility is ask the clients for a word or a paragraph about what they think of your performance. Doug took “Doug gets it” into “Doug understands so you can be understood.”
0:38:09 Anne talks about personal branding. She agrees with Doug that it’s difficult to do this yourself. Everything she posts has a conscious choice to reinforce the brand.
0:39:52 Debbie says when she’s reading social media by VO talent, they’re targeting other VO professionals, not potential clients. Look for ways to serve your clients. Make their job easier.
0:42:20 Kelley says there are subtle ways to brand. She’ll send gifts from her town (Athens, Ga.).
0:44:14 Doug points out that all this assumes you’re good enough at VO that you book work.
0:45:22 Dan asks about the idea of “niche.” Do you find your niche or does it find you? Doug says it’s semantics and it can happen either way.
0:46:32 You can’t force a niche. It’s something you know a lot about or have a passion for. He says it’s important that you specify what you do and what you’re good at.
0:46:59 Niche marketing—is your name the thing to grab as your domain name? Put yourself in your client’s shoes. They’re looking for “medical narrator.com” or whatever it is, your key words are baked into your domain name.
0:48:36 Dan asks, what about marketing to agents? Don’t you have to make lots of money already? Debbie says it depends on the market the agent is in. Small market agents might well take you on. Much of the work doesn’t require an agent.
0:51:06 Dan announces another break. Dan and George talk about getting your audio analyzed at http://vostudiotech.com/ or http://www.homevoiceoverstudio.com/
0:51:47 George asks questions from the chat room. Kelley fell out of the Google Hangout; bandwidth issue.
0:52:31 Q: how do you create a blog that isn’t just white noise. How much is too much? A: Paul says he’s focused on the SEO side of this. He looks at search results. They blog 3-4 times a month. The challenge is finding something clients want to read. Debbie uses actual events that inspire her to share them. She started blogging as an SEO avenue rather than to share knowledge.
0:55:26 Anne agrees. For SEO, the more you can have fresh content, the better. Content is king. Write what you have to share, with search terms. That establishes your expertise. Gear your content to people who will hire you.
0:56:37 Doug adds—if you can be the expert in a specific area of VO, then you can become the go-to person. That also makes it easier to write blogs or whatever.
0:58:17 Q How important is it to have a site that’s mobile friendly. A: Very important, several say. George then talks about sites like wix.com, squarespace.com/, and wordpress.com/.
Look for the term “responsive” to be sure mobil users can easily see your stuff.
0:59:24 Q With social media and online networking, is snail mail still viable or a waste of time? A: Anne says there’s a place for the handwritten note. You’ve take the time…and it’s noticed.
Debbie says the key is building client loyalty. Snail mail has a place and a big one just because it’s more unusual. Find ways to authentically make nice or friends with a client. Make it personally yours.
1:02:02 “Gifts?” says Dan. And George asks if giving branded marketing items as gifts is “distasteful.”
1:02:45 Deb says it depends on what you’re doing. If you’re sending a blanket marketing contact, then it could work. Another option: Paul will send a request for a review after invoicing. They hold a drawing every month for a $50 VISA gift card for those who reply.
1:04:58 Kelley is back then gone, then back.
1:05:22 Doug has printed cards he uses for handwritten thank-you notes.
1:06:58 Kelley speaks on the whole subject of gifting. She got advice—don’t give holiday gifts. They get lost in the shuffle and you’ll be expected to give every year. There’s a difference between promotional and gifting. There’s a place for both. Think before you “gift.” Keep the two distinct. They’re for different purposes.
1:08:02 Q What’s a branding post? A Branding post is about a show you like that shows your interest. If you do this enough, you’ll be known for that brand.
1:09:57 George asks John Melley if he has a “silver bullet” for marketing…but he’s gone…
1:10:26 Q If you have a website, can you buy additional domain names for the same site? A: Doug—talk to an SEO person. Yes, you can buy domain names and point them to an existing site. You can’t have multiple names for one site. You can also put content on those additional sites. You can link to your main site.
1:12:05 Dan comments that someone owns voiceactor.com, but won’t respond. There are people who buy domain names and sell them. George said he had multiple names and it became too hard to meld them into a brand.
1:13:52 Kelley adds that if you have a common name, you may also want to buy that domain, too. If your name is googled, you want YOU to come up.
1:14:25 Debbie was told multiple pages, with each “optimized” can increase your SEO. Paul says the more pages you have, the more opportunity for SEO.
1:15:28 Anne says there’s power to advertising yourself as a regional talent. A couple of local terms can help you.
1:16:41 Q: With social media and online marketing. Is snail mail a good marketing tool? A: Anne says there is a place for them. Anne sends New Year’s cards.
1:17:45 Dan sends his biggest clients fruit baskets.
1:18:14 Debbie says the key thing is touching your clients in a variety of ways and consistently. Find ways that put a personal spin on it.
1:19:47 Doug — be aware of your market. If no one else is sending cards, do it. If all the VO talent is doing it, don’t.
1:20:37 Dan asks for everyone to give one final point, plus a link of their choice.
1:21:02 Anne: Be authentic, be yourself. Go to http://anneganguzza.com/ or http://vopeeps.com/
1:21:14 Debbie: Be consistent. It’s a marathon, not a sprint. Be authentic. Make it a relational business. See http://www.debbiegrattan.com/
1:22:07 Kelley: make sure everyone you know knows what you do in a non-cheesy way. Make sure your parents, neighbors and so on. Her site: http://www.kbvoiceovers.com/ (soon to be new and improved) and on Facebook. https://www.facebook.com/kbvoiceovers?ref=br_tf
1:24:27 Doug. Do everything you can to create your own opportunities. Be so good at what you do so they can’t ignore you. “You can’t work for those you want to work for but don’t any less than you already do.” His sites: http://voiceovertalent.com/ and http://unnouncer.com/
1:25:52 Group hug.
1:26:12 Thanks to donors.
1:26:37 R.I.P. Casey Kasem.
1:28:02 Clickers! Get your EWABS clicker—green, red, purple, and more. Next guest: Unknown!
1:28:57 Thanks to sponsors. Harlan Hogan http://voiceoveressentials.com/, Voice-Over Xtra http://www.voiceoverxtra.com/, and Edge Studio http://www.edgestudio.com/
1:29:43 Audio-only is on iTunes thanks to Lee Pinney.
1:30:29 Thanks to producer Kathy Curriden and others.
1:31:10 End of show.
Voice Over Body Shop Podcast
The entire voice over and voice acting community knows, when it comes to creating and maintaining a “personal professional voice over studio,” the place to get the proper information on how to do it right is the Voice Over Body Shop. Dan Lenard and George Whittam make it easy and fun and, hopefully prevent thousands of dollars of mistakes and hours of mind-numbing frustration.