EWABS Episode 155 August 25, 2014 Social Media Roundtable



Show Log

Episode 155, August 25, 2014

Social Media Roundtable

0:01:49  They begin, both in the West.

0:02:36  Thanks to the sponsors, Harlan Hogan, VoiceOverXtra, and Edge Studios.  

0:02:58  A new Edge Studio “mini site” will be unveiled at Voice2014.

0:03:20 Tonight’s show is all about social media.

0:03:56  John Lano in Minneapolis.

0:04:13  Trish Basanyi from New Jersey

0:04:40  Lisa Rice in Virginia

0:05:21  Jerry Reed from Update New York

0:06:03  Derek Chappell, Ottawa, Kansas

0:06:51 Dan asks Derek what he does on social media.  He says “persistence” is key.  External: clients; Internal: VO biz.  He tries to be out there both ways to get business and keep up with trends.  

0:08:05  For externals: 1) prospect for clients, 2) research clients, 3) share client’s online stuff.  Internal: share everybody’s stuff, paying it forward.

0:09:34  Dan asks Trish to comment.  

0:10:00  Trish says she has 17,000 followers on Twitter.  She’s also on TweetDeck.  It’s an app for Twitter to improve the interface.  TweetDeck breaks the Twitter information into columns.  

0:12:52  Dan asks Lisa what works for her.  She didn’t like Facebook.  She did social media originally for business.  She loves Twitter because it’s a challenge to get your message into 140 characters.  She has learned a lot from her VO contacts.  For externals, she feels Twitter & Pinterest help with search engines.  

0:16:00  Lisa uses her blog to show other sides of her personality and highlight her work.  Her ranking: 1) Twitter, 2) Pinterest, 3) LinkedIn.

0:17:17  Lisa describes Pinterest.  Pinterest allows you to create “bulletin boards” you “pin” articles to.  It helps her organize what before were bookmarks.

0:19:42  Dan asks John what he does.  He loves Twitter, too.  It’s a giant conversation and you can see everything and jump in.  In general, he sees social media as a giant party with different rooms, each with different rules and norms.  

0:21:41  Dan asks Jerry what he does.  He likes Twitter the best, but uses them all.  With LinkedIn, people don’t disappear.  He uses Twitter to call attention to what he does.  He’s a photographer and uses them to promote himself indirectly.

0:23:23  When Jerry follows somebody on Twitter, he acknowledges when he’s “followed” back and sends a link to his demo.

0:24:10  Dan and George comment on the variety of perspectives.  

0:24:30  Derek uses HootSuite to organize Twitter.  He’ll also follow back and provide a link to more information.  He’s started relationships with production companies in a more friendly way.  He also has had VO friends refer him for jobs.  It’s about fostering relationships.  

0:27:34  Jerry talks about blogs.  His blogs start with an audio version of him doing the blog via SoundCloud.  

0:28:27  Lisa is pressed for time to even do a written blog.  She tells the story of a client who wanted her to cast for a job she had.  She used social media to search for people.  She couldn’t find contact information on some people’s social media pages.  

0:31:39  Break

0:33:37  They’re back.  

0:34:30  Lisa says kids use Twitter for “open texting.”  

0:35:21  George tells about a ringtone kids used that older people couldn’t hear.

0:36:00  George asks what has happened to Facebook to make it less attractive.  Jerry comments that you have to pay for larger reach.  Derek says Facebook is now the pay-to-play of social media.

0:37:20  Dan asks if buying “likes” is pointless.  Discussion follows.

0:38:25  Derek puts something on his Facebook business page.  And then he shares with his personal pages, which is free way to get his business page out there.

0:39:16  Jerry gets better reach when he puts a link as a comment instead of a post.  Derek feels Facebook is secretive.  Twitter is open and out there.  George says features on Twitter come from users.

0:40:58  John says once Facebook tried to monetize everything, it turned into “click bate.”

0:41:37  Dan asks if social media actually generates work.

0:42:16  Trish uses TweetDeck https://tweetdeck.twitter.com/ to for things like “need female voice talent” and TweetDeck finds those words anytime they appear.  Her biggest clients have come from Twitter five years ago.

0:43:52  Derek says you still have to do the searching for clients.  He explains the client research he does.  He’s created copy for potential clients and sent that to them as an audition based on his research.  He was careful not to criticize existing client voicing.

0:47:09  Trish talks about HootSuite https://hootsuite.com/ and her many, many social media accounts.  

0:49:33  John talks about Jab, Jab Right Hook about the languages each social media site uses. http://alturl.com/7osix

0:50:00  Lisa describes the differences between sites.  She doesn’t like nonstop promotion on Twitter, for example.  Don’t forget the human connection.

0:52:45  Break

0:53:59  They’re back after the Sponge Bob message.

0:54:20  Dan talks about the “time suck.”

0:55:07  How do you stop social media from being a “time suck”?  Jerry gives his tips.  

0:56:24  John likes BufferApp.com, for scheduling Tweets when most of your followers are on.  He also likes http://www.tweriod.com/ for scheduling tweets.

0:57:52   Lisa talks about managing her social media time being a full time mom.  Keep an eye on scheduled tweets when current events intercede and make them inappropriate.  She has to be careful and disciplined to manage her work and time.

1:00:25   Dan asks Derek how he does it.  He uses HootSuite to schedule blogs.  If you find the right tools, you eliminate the time suck.  He also uses timing for tweeting in other time zones in other parts of the world.  Get it done and get out.  He likes Twitter for current events.

1:02:39  George asks if anyone has used SocialOomph (https://www.socialoomph.com/)?  George says it takes scheduling to another level.  It can rotate through pre-loaded tweets.  

1:03:34  Jerry asks “Can you tweet too much?”  Derek says yes, especially if you’re self-promoting.  He talks about Trish’s approach with Twitter with 30% business and 70% personal.  He asks, why not share your humanity?

1:05:07  George talks about queueing up tips on SocialOomph.  

1:06:15  Dan asks if that got him business.  

1:06:50  Jerry says sharing good things you find is helpful to people.  

1:07:25  John calls it “content marketing.”  You feed content into the machine for your target audience.

1:08:12  Derek has built his social media “friends” that way.  He then talks about a book called “Launch,” by Michael Stelzner  http://alturl.com/w8jny   and how sharing with others creates relationships.

1:09:28  Questions from the audience:  Q: Personal Social Media vs. Dedicated VO Brands.  How do you separate those or do you need to?  A: Lisa doesn’t share info about her kids.  She recycles her writings from time to time.  

1:12:31  John restates the question: do you promote yourself on a personal page or a professional page?  He talks about how personal our voice and brand are.  So, on Twitter he combines it.  On Facebook, he does have a business page mainly for his demos.  And then he watches what he says on his Facebook personal page.  

1:14:25  Jerry keeps things separate.  George asks if you can automate dealing with “likes” on your personal page.

1:15:12  Derek says discretion is key.  

1:16:22  Jerry keeps his timeline on Facebook clean.  He deletes old posts.

1:16:49  Harlan Hogan break.

1:19:04  Back to questions.  Q: Google Analytics and how do we quantify the return on investment?  

1:19:34:  Trish doesn’t.  She explains.

1:21:03  Q: “The way to make money in social media is to make advocates.  And I make advocates by….”

1:21:24  A: Derek tries to show clients that he knows what he’s doing.  

1:22:16  Jerry is big fan of sharing the wealth and advocates for the people he does business with.  Then they become return clients.

1:23:04  Lisa doesn’t use day-to-day Twitter for getting business.  To her, being a good advocate for her customers is being reliable and have them come back to her.  

1:24:12  Trish goes back to question about separate pages.  She can’t imagine using Twitter for personal reasons!  That’s what Facebook is for, in her view.

1:26:39  John says it’s relationship building, starting on social media.

1:27:10  Dan starts a lightning round for pet peeves on social media.

1:27:31  John: Blatant nonstop self promotion.

1:27:50  Trish—reposting the same thing over and over on Twitter.  It doesn’t create interaction.

1:28:33  Lisa: constant self promotion on Twitter, especially in politics, and no communications because of scheduled tweets.

1:29:42  Jerry: negativity without something good to say in between.

1:30:02  Derek, 1) don’t beg for likes for no reason; 2) Blogs with no last name, no link; and 3) people who don’t post in groups, but only comment with negative comments and start a problem.  Post something original every once in a while.  Trish doesn’t like people who post but don’t comment.

1:30:59  George: humble braggers.  “I just booked a job with…”  It’s overdone.  Post things more helpful to the community.

1:32:00  Dan says Derek’s #3 is his #1: people who want to participate in the Monty Python Argument Clinic (Yes I do; No you don’t) or incredibly passive aggressively throwing out bait.

1:32:48  Dan thanks the group.

1:33:42  Plug time:  John follow him on Twitter and his blog (voiceovergenie.com/blog).  

1:34:05  Trish: voiceovercafe.org  where she and others have guests.

1:34:33  Lisa: lisaricevoice.com  Follow her on Twitter.  She follows back.

1:34:57  Jerry: JerryReed.com , Jerry’s Voice is the blog, and his brand “Warm Tone, Natural Finish,” which he just trademarked.

1:35:27  Derek  thevoiceofyourbusiness.com/blog

1:36:50  Derek says we didn’t talk about YouTube at all as a platform.  George suggests a show all about YouTube.

1:37:41  Break for VoiceOverXtra and Voice2014.

1:40:40   Whence came these two radiant celestial brothers clip.

1:40:55  They’re back.  

1:41:11  Donors thanks especially for sustaining donations.

1:41:48  EWABS Clickers still for sale.  

1:42:09  George talks about the clicker debate on the audiobook page on Facebook.

1:42:30  Future shows: dark next Monday.  

1:43:12   Sept. 8-Voice2014 show will air.

1:43:23   Sept. 15: Fan Roundtable.  Limit 25.

1:43:43  Like us on Facebook, Follow us on Twitter, and subscribe to the show on YouTube at https://www.youtube.com/user/ewabsshow Look at the earlier shows.

1:44:26  George says EWABS is now on Stitcher.  http://www.stitcher.com/  The EWABS podcast feed is at http://ewabs.podbean.com/

1:45:03  Thanks to the sponsors: Harlan Hogan, VoiceOverXtra, Edge Studio.

1:45:30  Thanks to wives and Dan’s mom, and the staff.  Kathy Curriden the show producer, Jack de Golia for show notes, Tim McKean for EWABS Essentials, and Lee Pinney for the podcast.

1:46:20  A new record for show length!

1:48:16  End of show